Making everyday recycling easier
RecycleSmart, a waste removal organization in Contra Costa County, California, was looking to change customer behavior by increasing standard recycling and food scrap recycling.
By rethinking RecycleSmart's newsletter and company website, through research provided by RecycleSmart and in-house testing, our team made the case for recycling through the development of highly visual designs without preaching.
The bold, visual forward newsletter takes inspiration from the pagination and thoughtful design of editorial consumer magazines, using a strong hierarchy and grid, infographics, photos, and illustrations to unpack dense information in a captivating way.
After completing the print design, I created a mobile-first digital layout that leveraged the established content and visual design, presenting it in an accessible format for the newsletter's residential audience.
The site's visual style, and layered card approach was shaped by the newsletter's editorial design influence.
Because resources at public service organizations are not the same as larger orgs, RecycleSmart needed a process that was unique to them. Each iteration of the RecycleSmart website was tested with approximately three to five people in-house at MIG. Learnings from these tests led to a better understanding of navigation content and placement, use of the website's value proposition, and overall site experience.
Through three shoots, which I art directed, we captured imagery of each audience for these and future branded materials.
