Yahoo Small Business

Yahoo Small Business Site


Yahoo Small Business, a platform and set of tools for small business owners, was looking to update a 2o year old brand.


As the team’s design lead, I collaborated with my fellow Ready State colleagues and the team at Yahoo Small Business to improve the presales experience. We developed a clean and versatile design that is flexible to changing business goals and metrics. Additionally, great importance was placed on speaking directly to small business owners through a highly visual, tactile look and feel, the inclusion of images and testimonials from the businesses themselves, and concise copy reflective of their needs.

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Work completed at Ready State

Yahoo Small Business Presales Homeapage