Yahoo Small Business, a platform and set of tools for small business owners, was looking to update a 2o year old brand.
As the team’s design lead, I collaborated with my fellow Ready State colleagues and the team at Yahoo Small Business to improve the presales experience. We developed a clean and versatile design that is flexible to changing business goals and metrics. Additionally, great importance was placed on speaking directly to small business owners through a highly visual, tactile look and feel, the inclusion of images and testimonials from the businesses themselves, and concise copy reflective of their needs.
Work completed at Ready State