Silicon Valley Clean Energy (SVCE), a new nonprofit providing 100% carbon-free electricity to all residents and business customers in 11 cities and unincorporated areas launched in April 2017. It was important to educate customers on the launch and make clear this was a partnership with PG&E, but much cleaner, greener, and cheaper.
SVCE hired MIG to develop their website over a short 4 week timeline, developing a platform for education. We looked to comparable, and aspirational providers for inspiration while also implementing a clean, bold design. The site design also seamlessly allowed for translation into Spanish and Chinese, two prominent languages in the area.
The service launched with a 95% retention rate.
Work completed at MIG