RecycleSmart, a waste removal organization in Contra Costa County, California, was looking to change customer behavior, to increase standard recycling and food scrap recycling. Their dense website and text-heavy newsletters were not having the desired impact.
RecycleSmart hired MIG to rethink their website, and develop a digital and print newsletter that would reach their customers in accessible, compelling, and easy to use ways. Our team focused on the audiences—through research provided by RecycleSmart, and in-house testing, to which we provided highly visual designs making the case for recycling without preaching.
Since completing the site, MIG has continued a relationship with RecycleSmart completing newsletters, mailers, and other collateral and products.
The RecycleSmart website won a 2016 Silver Davey Award in the Social Responsibility Website category. The newsletter won awards from the California Association of Public Information Officers and the Association of Marketing and Communications Professionals.
Work completed at MIG