Clipper Card


East Bay Campaign
Clipper bus advertisement

Challenge

In 2016, Clipper card, the Bay Area’s transit card, expanded to four new transit agencies in the East Bay, and set out to promote card adoption in the region.

Solution

After analyzing transit usage of the approximately 2.5 million people in the region (through data collected by transit agencies), I led the design of a bilingual campaign, highlighting specific destinations and connections riders would make on their journey.

Work completed at MIG

Clipper East Bay campaign BART advertisement
Clipper East Bay campaign BART advertisement
Clipper East Bay campaign digital ad sequence